In the equity markets the only thing that matters is returns.

   More people have made money in the equity markets by focusing on risk than by focusing on returns. Once you learn to control and measure your risks your returns in the markets will automatically follow. It does not matter whether you are a small trader or a billionaire trader; you will effectively have to trade with finite capital. As long as capital is finite, the core challenge is to manage your risk.

There is another perspective to the superiority of risk over return. Let us say you took a wrong decision and lost 50% of your capital. Now on this smaller base you need to earn a 100% return to come back to parity. Which is why risk becomes so important? Risk management is not just about putting stop losses but it is also about when you should hedge your equity holdings and when you should stay out of the market altogether. The biggest challenge for any trader or investor is to ensure that the capital does not get depleted beyond a point. The bottom-line is that you must put more focus on managing risk. The returns will follow logically.